Company
sporteo International Sportmanagement AG is as a full-service sports company specialised in comprehensive sports management and integrated communication in football. In short, we are a one stop shop. Our passion for sports serves as the basis for a host of marketing activities for our clients. For over 30 years we have bringing partners, clubs, leagues as well as companies together in the name of successful sports sponsorship.
As well as customised consultations and professional organisation sporteo establishes the right contacts with to decision-makers the world over. We have an active sports network we can rely on. In Austria, our chief market, we only use the latest advertising media. For that reason sporteo is in charge of the central panel marketing at the UNIQA ÖFB Cup and assumes the task of marketing the matches of the domestic Tipico Bundesliga.
Our contract as a strategic marketing partner of the Austrian Football Association(ÖFB) covers all qualification matches for the World Cup and European championships, Nations League matches as well as test matches of the men’s A national team.
Furthermore, the matches of the Women’s A national squad, the men’s U21 national team as well as the women’s Bundesliga are part of the whole package.
sporteo is exclusively tasked with providing the LED panels at all home matches of the three ÖFB (Austrian Football Association) teams. It is our experts’ purview to lease and sell the company’s own digital panels to associations and clubs or for large-scale events. This one stop shop has one more thing of particular note to mention. Given our experience it is no surprise that we are also in demand in our capacity as mediators between clubs and investors as well as representatives of players and trainers.
Winning emotion
An enduring passion for football, enjoyment, commitment as well as mutual respect are the basis for our (team) achievements and outstanding results at sporteo. That’s how we came up with our motto with regard to our future direction: ‘Winning Emotion’. With this firm belief we would like to help people and organisations succeed in sports and/or using the sports platform but also to take on more social responsibility.
Internationalisation strategy
Beyond the core and niche market in Austria, sporteo is consciously backing an internationalisation strategy for the future. Our innovative sports management company is a partner of numerous successful association, clubs, athletes, sponsors and media. We are a respected address for domestic and international stakeholders thanks to our high level of professionalism and sustainable management. Step by step we are expanding our one-of-a-kind corporate network by building on carefully selected alliances.
30 Years of Pionier Work in Sports Marketing
1988
The Austrian pro footballer Josef Lenhart founds Lenhart Sportsmanagement AG in Eschen on retiring from his active career. It sees itself as a consultant for players, clubs and sponsors and and does not take long to establish itself. At first on a regional level, then nationally and ultimately on an international level.
1998
Lenhart Sportmanagement AG is the largest marketing partner in Austrian football and successfully handles international player transfers. It manages to make a name for itself by taking care of individual athletes and the sale and purchase of TV rights as well as the planning and staging of sports event in and beyond the word of football.
2000
Strategic alliance with the Jürgen Werner Sportmanagement GesmbH (founded in 1998) and joint corporate identity as StarFactory International AG until 2005.
2007
Re-named as sporteo, International Sportmangenament AG, as a fully comprehensive sports agency specialised in comprehensive sports management and integrated sports communication. Also re-located to a new HQ in Schaan, Lichtenstein.
NOW
As of 1 July 2018 the ÖFB (Austrian Football Association) and sporteo International Sportmanagement AG extended and expanded their cooperation. The Full-Service Sports Management Company will act as the strategic marketing partner of the ÖFB for the next four years at least until 30 June 2022. In addition, the sporteo International Sportmanagement AG celebrated its 30thjubilee on 7 April 2018.